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Jay Kim Chief Executive Officer and Director

Mr. Kim has served as the Chief Executive Officer of Reborn Coffee since the inception of the Company in 2014. On July 1, 2007, Mr. Kim previously founded Wellspring Industry, Inc., which created the yogurt distribution company “Tutti Frutti” and the bakery-café franchise “O’My Buns.” Tutti Frutti grew to approximately 700 agents worldwide that offered self-serve frozen yogurt. Mr. Kim sold the majority ownership of Wellspring to group of investors in 2017 to focus his efforts on Reborn Coffee.


Prior to beginning Wellspring Mr. Kim was the owner of Coffee Roasters in Riverside, California from 2002 to 2007. Mr. Kim worked as the project manager for JES Inc., based in Brea, CA from 1997 to 2002 where he coordinated and managed environmental engineering projects. Mr. Kim worked as a Senior Process Engineer for Allied Signal Environment Catalyst in Tulsa, Oklahoma, from 1992 to 1997 where he coordinated and implemented projects related to plant productivity. He also acted as the leader in start-up plant to be based in Mexico for Allied Signal. From 1988 to 1992 Mr. Kim worked as the plant start-up engineer for Toyota Auto Body Inc.


Mr. Kim has a B.S, in Chemical Engineering from California State University at Long Beach and followed a Chemical office basic at US Army Chemical School in 1988. He was commissioned 1st. LT. of the US Army in 1986 and retired from the US Army in 1988.

Stephan Kim Chief Financial Officer

Mr. Kim has served as the full-time Chief Financial Officer of the Company since June 26, 2022. Prior to joining Reborn Coffee, Mr. Kim provided professional accounting and tax consulting services for nearly 20 years to various clients in the consumer retail, healthcare, industrial manufacturing, and technology industries, including public accounting and tax consulting services under his own practice since 2011. Throughout his career as a public accountant, controller and banker in the US and South Korea, Mr. Kim has obtained broad and in-depth expertise on international accounting, finance, taxes and Sarbanes-Oxley 404 compliance. Mr. Kim graduated from Sogang University in South Korea with a B.A. in Sociology and Business in 2002 and earned a Master’s degree in Professional Accountancy from Indiana University in 2005. Mr. Kim began his career in 2002 as a banker with Shinhan Bank in South Korea. From 2005 to 2010, Mr. Kim was an Audit Manager at KPMG, Los Angeles office.

William Kim Senior Vice President

A distinguished Senior Vice President with a profound 25+ year trajectory, William is recognized for seamlessly merging online marketing strategy, e-commerce excellence, and retail management to catalyze business innovation and expansion. His outstanding career is marked by strategic and leadership roles that have consistently driven brand growth and profitability. As the Managing Director at Nubiozen Inc since 2022, William showcased an intrinsic capability to navigate both domestic and international markets, effectively positioning the brand as a trailblazer in its sector. This was further emphasized by their relentless commitment to innovation and the enhancement of customer experiences.

Between 2005-2009, in their role as COO at Skynetwork Inc, William oversaw comprehensive daily operations, championed technical efficiencies, and introduced pioneering solutions that solidified the brand’s leadership status in the industry. Their subsequent tenure as the Director of IT at Mail2World from 2000-2005 witnessed the triumphant launch of critical tech innovations and the adept management of an expansive user base, reiterating their unique ability to harmoniously marry technical expertise with strategic business acumen. Educated with from California State University, and further enhanced by a contemporary Digital Marketing Certification from HubSpot Academy.

Beyond these pivotal roles, William’s experience is extensive and diverse, encompassing detailed project management, adept risk mitigation, strategic stakeholder collaboration, and the meticulous execution of retail strategies. Having built and led high-caliber teams, spearheaded organizational transitions, and consistently surpassed business benchmarks, William remains at the forefront of the evolving digital domain, committed to integrating the latest innovations into strategies that deliver measurable outcomes.